This is a guest post by Ellen Cohn, a senior studying public relations, political science and business in Boston University’s College of Communication.
She is currently studying abroad through Boston University’s London Internship program. Her Twitter handle is @eacohn.
This summer, I interned with Yahoo!’s Global Product and Technology Public Relations team where I got to work with promoting all of their products including Search, Flickr, Mail, and fifty other technologies. Supporting multiple horizontals allowed me to be exposed to all aspects of corporate communications.
For example, I got to learn first hand about crisis management when Yahoo! Mail was briefly down and had the opportunity to talk with reporters at Mashable and The Wall Street Journal.
At Yahoo!, I was also asked to live-tweet the Hadoop Summit, an all-day conference with 1,400 attendees. While Facebook, IBM Watson and Linkedin executives discussed how they used Hadoop in their messaging infrastructure, I tweeted with conference attendees and outside tech influencers to share conference information and connect users. I was so thankful PRSSA had taught me valuable social media skills – my PR team was so impressed!
There were also networking perks too! As a Yahoo! representative, I attended corporate events at Microsoft, NetApp, Twitter and local Silicon Valley conferences. PRSSA had introduced me to a variety of industry professionals, teaching me the corporate behavior appropriate for networking with journalists, engineers, media and tech employees, high-level execs and scientists.
I had an amazing experience this summer and will be interning again with Yahoo! during my semester in London!
Check out my interview with Yahoo! Jobs to learn more about my summer PR internship.