World Class Branding with Chris Brogan

Bridging the Gap between What You are Learning and What’s Live on the Ground

March 3, 2011 6:00 – 7:30 p.m, Boston University College of Arts and Sciences 522

Advanced registration is required for this event. To register, send email to bmarks@bu.edu

In this talk, best-selling author Chris Brogan shares insights into the last few years of social business and digital marketing, and then sets out potential roadmaps for what lies ahead. Chris will explore the rise of local and locationbased strategies, the continued push into mobile devices, content marketing, lead cultivation, real-time marketing, e-mail marketing enhancements, emerging trends in measurement and analytics, and the next “hot” marketing hire: the data/tech specialist. By all counts, 2011 is a big year for marketing. Are you ready for the change?

Chris Brogan is the New York Times bestselling co-author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Establish Trust. Chris consults and speaks professionally with Fortune 100 and 500 companies including PepsiCo, General Motors, and Microsoft on the future of business communications and social software technologies. He is a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], ranks in the Top 5 of the Advertising Age Power150. Chris has over 11 years of experience in online community, social media, and related technologies.

Chris is also president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project, 501 Mission Place, helps non-profits and charities learn how to grow their capabilities. Chris is also Entrepreneur-in-Residence at CrossTech Ventures, where he is working to develop New Marketing Labs and The Pulse Network, among other projects.

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