PR Advanced: IBM’s Watson and a Smarter Planet

Last week, IBM pitted a super computer against Jeopardy’s two best players in a 3 episode arc to see if machine could out perform man.  Much to the excitement of IBM, the super computer, also called Watson, obliterated his competition and created a whole lot of press for the technology company headquartered in Armonk, NY.

With PR Advanced only a few days away, Ginny Soskey and I had the opportunity to interview IBM’s Brandi Boatner (external relations) about Watson and the company’s “Smarter Planet” Campaign.  The video above is just a brief snippet of what you can expect this Saturday, February 26th from our keynote speaker, Jon Iwata (SVP of Marketing and Communications at IBM).

If you still haven’t registered yet, spots are going fast.  We look forward to seeing everyone there!


Posted on February 23, 2011, in PR Advanced and tagged , , , . Bookmark the permalink. 1 Comment.

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