This year’s conference is looking pretty exciting, if I do say so myself! As a young PR student, I strongly value the chance to interact with so many professionals, so I can learn about the PR arena those who have experience. Reading from a textbook can only teach so much and it can be really hard to land internships.
PR Advanced: Be the Change will be an amazing opportunity for me to look for new contacts and meet interesting people. I was unable to attend last year, but all of my classmates raved for weeks about the amazing and interesting people they met. With little experience, it can be tricky or intimidating getting your foot in the door for many companies. Whether handing me their business card or offering to set me up with an informational interview, meeting professionals has been one of the most rewarding experiences thus far on my career journey.
This year’s conference will be hosting amazing speakers, including the morning keynote speaker, Jon Iwata, Senior Vice President of Marketing and Communications at IBM. Hearing about his success and advice for college students is something I am really looking forward to in February.
Other attendees of the conference will be (but are not limited to) Peter Stringer, Director of Interactive Media of the Boston Celtics, Margery Kraus, CEO and founder of APCO Worldwide; Jamie Thompson, CEO and Founder of PONGR Media; Barri Rafferty, Senior Partner and Director of Ketchum NY; Maggie Van der Leeuw, Manager of Human Resources at Burson-Marsteller; and Kate DiChristopher, Human Resources Manager at Marina Maher Communications. To see a full list of speakers, please click here!
This event would not have been possible without our generous sponsors! They include PRSA Boston, Ketchum, Fleishman-Hillard, Schneider & Associates, 360 Public Relations, and Burson-Marsteller.
With so many major names in PR, how can I not learn a lot? After a long day of breakout sessions, the diversity competition, and the career fair, I will be ready to take the PR world by storm!
Now that registration is open, I cannot wait to see the number of attendees rapidly climb. I hope to see you there!
– Megan Blauvelt, Social Media Coordinator for PR Advanced