UPDATED – 01/28/11 – Boston University has made an exciting announcement that as a joint event between the College of Communication and the School of Management, renowned author David Meerman Scott will be speaking at BU’s Morse Auditorium on February 2nd, 2011 at 4:30pm. The event will be open to the public and no registration is required. Check below for a full biography on this amazing speaker and author! Mr. Scott is also featured in PR Advanced: Be The Change’s first promotional video.
Also check out the official announcement from BU’s School of Management.
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.
He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.
His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.