Social Media and Its Great Role in 21st Century Branding
The Internet makes it easier and easier for branding each year. Whether it is branding for multinational corporations, or just aspiring careerists in their twenties (and above), the Internet—namely through the ubiquitous Facebook, Twitter and Blogger—can help future employers, as well as customers, associate the quality to the brand.
These opportunities—and how PR practitioners and other professionals can make use of these assets—were explored last weekend, in an all-day “Brand Yourself Conference,” a regional event generously sponsored by Boston University’s PRSSA Chapter.
From the Boston Red Sox, to the Whole Foods Market, twelve disparate organizations and their branding pundits discussed their hopeful opinions, preferences and recommendations on taking advantage of the ever-present, early 21st century windfall: Social Media.
Commencing the seminar, the author of the best-selling career advice book “Brazen Careerist: The New Rules for Success” Penelope Trunk gave the following suggestions on career security and brand management:
( 1 ) “Stick with it… It’s about getting up every day and doing one thing [for your brand].”
( 2 ) Career management does not make you happy—optimism does.
( 3 ) “Nobody controls what experience you can get… Your résumé is ‘Here’s why I’m a rock star.’ So make a project for yourself, and execute it.”
( 4 ) “Nobody knows their goals… [So] just try stuff.”
( 5 ) “Be known for your ideas [by way of Social Media].”
Keynote speaker, the director of brand management and advertising for JetBlue Fiona Morrisson shared her take on brands.
In a personal interview after the event, the BU PRSSA Academic Advisor Professor Stephen Quigley summed up the symposium.
“[Brands] start with what’s genuinely in your DNA, and grow out of that… [the game] is to try to uncover the essence of your DNA, to celebrate the hell out of it, and to be true to it… [Once these brands are formed they] have to stay fresh…they can’t get stale…they have to constantly learn, and listen, and grow.”
Contact: www.linkedin.com/in/abeseth, @abeseth
- “PR Advanced: Brand Yourself” by Rachel Sprung
- “Step 1: Attend BU PRSSA Brand Yourself PR Advanced Regional Conference.” by Laura Flanagan
- “Branding Yourself: PR Advanced Conference Wrap-Up.” by Ginny Soskey
- “Branding Yourself – PRAdvanced Conference” by Emily Forrest
- “Branded: Takeaways from PR Advanced 2010″ by Emilie O’Toole
- “Branding Myself.” by Ellie Botelho
- “#PRAdvanced was a hit!” by Eric Leist
To see even more photos from the event, visit the conference website.