PR Advanced: Brand Yourself – Spotlight on our Breakout Sessions

The final countdown to the PR Advanced: Brand Yourself conference has officially begun! We are only FIVE days away and if you have already registered, you should sign up now for your top three choices for breakout sessions. If you haven’t registered, what are you waiting for?!

At the conference you have the opportunity to attend two of the five breakout sessions. Our speakers and topics for these sessions are:

Jacob Cass, a junior creative from Carrot Creative, who will discuss the art of online self-promotion through branding, blogging and social media. At Carrot Creative, Jacob specializes in media strategy, design and development for some of the world’s best known brands like Pepsi, MTV, Crayola and the NFL. He also runs two blogs, Just Creative Design, where he freelances as a graphic, web and logo designer, and Logo Designer Blog, which is dedicated to brand and logo design.

Heather Huhman, founder of Come Recommended, who will discuss how to create and maintain your personal brand. As a columnist on entry-level careers for, Heather educates high school students through recent college graduates about how to find, land and succeed at internships and entry-level jobs. She is also a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm, a contributor to One Day, One Job, One Day, One Internship, Intern Advocate and Personal Branding Blog and author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010) and the e-books Relocating for an Entry-Level Job: Why You Probably Have to & How to Do It (2010) and Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty (2008).

Karen Raskopf, Senior Vice President of Corporate Communication at Dunkin’ Brands, will discuss corporate branding. Karen’s responsibilities at Dunkin’ Brands include all aspects of the company’s global public relations, including internal and executive communications, marketing and crisis public relations, event management, corporate philanthropy and community relations. Over her twenty years of experience, she held positions as Senior Vice President of Corporate Communications for Blockbuster, Inc and Head of Communications for 7-Eleven, Inc., as well as leadership positions at Gannet Broadcasting.

Linda Shear, executive coordinator at Whole Foods, will discuss corporate branding. Seven years ago, Linda started at Whole Foods as their first Human Resources professional, before eventually leading Human Resources for Whole Foods Market North Atlantic Region which encompasses 5,500 Team Members over five states. Last year, Whole Foods was named one of Fortunes Top 100 Best Places to Work in the US for the 13th year in a row and Top 100 Best Employers in Massachusetts. She has also worked as Vice President of Human Resources for Lids Corporation and for Hills Department Stores.

Susan Goodenow, Vice President of Public Affairs at the Boston Red Sox, who will discuss corporate branding. Susan has been with the Red Sox since 2008, working in public relations and outreach in the areas of business, marketing, community initiatives, and the Red Sox Foundation. Prior to this she spent two years as Major League Baseball’s Vice President of Business Public Relations.

These five professionals are some of the best in their fields. During these sessions you will have the opportunity to not only learn from their experiences and take advantage of the advice they provide, but also to ask questions in the smaller environment of a breakout session. This opportunity is available only at PR Advanced: Brand Yourself this Saturday, February 27.


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