PR Advanced: Brand Yourself – Spotlight on our Keynote Speakers

There are many reasons why you should attend the PR Advanced: Brand Yourself conference on February 27, but two of the most important are our keynote speakers: Fiona Morrisson, Director of Brand Management and Advertising for JetBlue, and Penelope Trunk, founder of Brazen Careerist.

Penelope Trunk is currently the CEO of Brazen Careerist, a career management tool for next-generation professionals. At the beginning of her career she launched two companies before Brazen Careerist, and eCitydeals, and wrote a column for Business 2.0 magazine. She has since jumped into writing full time, focusing on providing indispensable career advice for young professionals like you who are ready to start their professions on the right track. In addition to Brazen Careerist, Penelope wrote a bestselling book under the same name and started her own blog full of the same insights that make her such an asset to our conference, and to your career.

Fiona Morrisson and JetBlue have long been ahead of the game in social media and branding. Advertising Age recently published an article by Kunur Patel, JetBlue Marketer to Agencies: Find Me on Twitter, about their cutting edge use of Twitter to test the “digital savvy” of the advertising agencies competing to represent their brand. They tweeted at the agencies to see how many would respond, and as a result, how many had the social media skills to represent JetBlue. This is not the first time they used Twitter and other social media to reach their customers more efficiently and to prove their expertise. In fact, they have been doing it for years, “The airline has been known as a progressive marketer and made Ad Age’s America’s Hottest Brands list in 2009.”

For both of these women, their experience in branding, social media and having a career in the 21st century speaks for itself. At our conference, you have the exclusive opportunity to take advantage of the invaluable lessons they have learned over the course of their careers.

PR Advanced: Brand Yourself is just one week away. Register today.


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