Fleishman-Hillard – October 8, 2009
We are very lucky to have three amazing communications professionals from Fleishman-Hillard (and they are all BU alums!) come speak at our meeting this Thursday. Check out their bios below, and look out for a Facebook invite for the meeting.
Public Relations, Public Affairs and Marketing Communications That Deliver Results
Fleishman-Hillard delivers successful communications campaigns for its clients. That was true in the 1940s, when the company was founded, and continues today in the complex media landscape you face. Throughout our history, we have focused on making ourselves as valuable to our clients as they are to us. Here are a few examples of what we’ve helped our clients accomplish:
- Increased UPS’ supply chain management business by $25 million
- We provided critical support to a key UPS customer outreach initiative through successful third-party programming and media outreach
- Reduced U.S. teen drug use by 23 percent*
- We manage one of the largest social marketing programs in the United States through our work with the White House Office of National Drug Control Policy (ONDCP). We integrated an extensive array of communications, outreach and Web activities with ONDCP’s advertising to deliver targeted messages to millions of teens and parents to achieve these results. *According to the 2006 Monitoring the Future study from the University of Michigan.
- Helped SBC become “the new AT&T”
- We built a corporate reputation management plan for the $16 billion merger between SBC Communications and AT&T. The merger forced SBC to shed its regional status, become a new kind of company and re-brand the enterprise as “the new AT&T.”
Headquartered in St. Louis, Fleishman-Hillard is part of Omnicom Group Inc., a leading global marketing and corporate communications company. Omnicom’s 200-plus family of companies allows us to collaborate with advertising and specialty companies to solve client issues.
Melanie Ensign (Coordinator):
Melanie Ensign joined Fleishman-Hillard in 2009 as Coordinator for the Boston office. She currently works with technology clients including Autodesk, iRobot, e2v and Dextrys.
Previously, Ms. Ensign interned at Burson-Marsteller New York as a member of the global communications team and later, in Boston’s technology practice. In New York, she worked to communicate Burson-Marsteller’s core competencies through traditional media outreach and thought leadership opportunities. She also managed the firm’s corporate blog and media components of the global Web site. In Boston, Ms. Ensign joined the global IT analyst relations team, primarily working with enterprise software giant SAP through its acquisition of the BusinessObjects brand. She also worked with the media relations team in Boston to garner exposure for SAP’s Small and Mid-Size Enterprise (SME) line of business.
Before Burson-Marsteller, Ms. Ensign was Assisting Editor for the Public Relations Society of America’s PR Journal. Her related work experience also includes non-profit public relations, performing arts marketing/public relations, and three years in local government and public affairs. She graduated from the University of Illinois-Chicago with a Bachelor of Arts degree in communication and holds a Master’s of Science in public relations from Boston University.
Jason Glashow (Senior Vice President, Partner and General Manager):
Jason Glashow is a senior vice president, partner, and general manager of Fleishman Hillard’s Boston office, working with a broad array of clients in the areas of technology, healthcare, financial services, education, and government. He previously worked for Fleishman-Hillard in their Austin office where he helped lead many of the firm’s successful engagements with global technology accounts. While in Austin, he drove public relations efforts for Dell Computer Corporation in their enterprise, consumer, and public sector businesses, and worked on the launch of many of their core products.
Most recently, Mr. Glashow managed public relations and communications for Microsoft’s U.S. Public Sector business, the company’s largest industry vertical, which includes Microsoft Federal, state, and local government, and education. At Microsoft, he coordinated integrated programs across the U.S. Public Sector marketing group as well as corporate product and program groups, creating market-making communications initiatives with leading education and government customers and partners.
Before joining Microsoft, Mr. Glashow was vice president of communications strategies for ML Strategies, a Boston-based government affairs and strategic communications firm, where he founded the firm’s first product and technology-focused public relations group, providing services to high-tech, energy, telecom, aviation, and services companies in addition to international economic development agencies.
He also was a vice president at the Weber Group (now Weber Shandwick) where he led teams responsible for national technology accounts including computer networking, computer hardware, IP telephony, Internet commerce and content, and software development companies. While there, he planned and executed the award-winning launch of Groove Networks and supervised communications strategies for networking and voice product businesses for Avaya and 3Com Corp.
Before his communications career, Mr. Glashow worked as a journalist in both print and broadcast outlets including INC. Magazine, the Christian Science Monitor, WBAL-TV in Baltimore, and Army Times publishing where he was a staff writer covering Federal policy and budget issues, and military technology.
Mr. Glashow graduated from Washington University in St. Louis with a degree in English literature, and has an M.A. in journalism from Boston University.
Brenna Fitzgerald (Account Executive):
Brenna Fitzgerald is an account executive in Fleishman-Hillard’s Boston office, where she works on a variety of Boston’s technology and consumer products accounts. In this capacity, she conducts media and analyst relations, drafts communications collateral and provides day-to-day client support and strategic guidance.
Before joining Fleishman-Hillard, Ms. Fitzgerald worked as an account executive at LEWIS PR, a global high-tech public relations consultancy. While at LEWIS, Ms. Fitzgerald’s client experience spanned multiple segments of enterprise software as well as the telecommunications and professional services industries. Ms. Fitzgerald also has expertise in the consumer technology space.
Before LEWIS, Ms. Fitzgerald worked in the public relations division of AMR Research, an IT research and advisory firm, where she garnered an insider’s perspective on analyst relations. Ms. Fitzgerald also has experience in the public sector, having held internships with the Massachusetts Attorney General’s press office and the public affairs firm O’Neill and Associates. Ms. Fitzgerald also worked in the publicity department for the Nine Network, Australia’s top-rated television network.
Ms. Fitzgerald holds a Bachelor of Science degree in communication, cum laude, from Boston University.