Corporate Social Responsibility in Public RelationsWith special guest Professor Gustavo A Yepes López of the Universidad Externado de Colombia (Bogota, Colombia) and special American commentators Sean Greenwood, grand poobah of PR for Ben & Jerry’s, Bradley Googins, director, The Center for Corporate Citizenship at Boston College and Eduardo Crespo, president, Hispanic Market Solutions. The practice of Corporate Social Responsibility (CSR) is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a broader, more enduring vision than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; still others contend it is an attempt to preempt the role of governments as a watchdog over powerful multinational corporations. The Publicity Club of England is very proud to welcome special guest Professor Gustavo A Yepes López of Bogota, Colombia to discuss his study of 1,008 Latin American organizations and their social responsibility practices. He will bring a global view of CSR at work, while our commentators offer advice on bringing Prof. Lopez’s findings home to the United States. The event will be led by Dr. Robert Brown of Salem State College and Harvard Extension School. Professor Lopez presented his findings at a special global public relations symposium in Scotland in the Spring 2008. His is a nationally known speaker bringing his knowledge to the New England public relations community.
Monday, December 1, 20086 pm
Presentation and panel discussion John Hancock Hotel & Conference Center40 Trinity Place, Boston, MA
$65 non members
$25 studentsFree for student membersRegister for SPECIAL EVENT – Think Globally.
Act Locally at www.pubclub.org