Blog Archives
3 Pearls of Wisdom from HubSpot’s Rachel Sprung
This a post from our weekly series, Mentorship Month, where BUPRSSA students interview mentors in the PR field.
I recently had the chance to speak with Rachel Sprung, a BU PRSSA alum, who is an Events Coordinator working in the Brand and Buzz team in the Marketing department at HubSpot. Her responsibilities include creating and managing HubSpot’s presence and planning the local and national Hubspot Summits, Hubspot’s two big annual events for its customers.
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Internships: The Gateway to Career Happiness
This a post from our weekly series, Mentorship Month, where BUPRSSA students interview mentors in the PR field.
I recently had the chance to interview Natan Edelsburg, Vice President of Sawhorse Media. Sawhorse Media creates rapidly scalable platforms for curating social media as a reaction to the overwhelming amount of data generated by the real-time web. After speaking with Natan, I had gained a better understanding of the value of internships.
Natan mentioned that the more internships you take on, the more experience you gain. However, that does not necessarily mean you have to intern at a large number of companies. Below are four steps to finding career happiness through internships:
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How To Use Twitter Personally and Professionally: Five Tips from Meghan Ross
This a post from our weekly series, Mentorship Month, appearing Tuesdays and Thursdays where BUPRSSAstudents interview mentors in the PR field.
I recently had the pleasure of speaking with Meghan Ross, technology editor at The Next Great Generation and Associate Media Buyer for National Broadcast at Mindshare. Meghan was kind enough to share some tips on how to divide your time between personal and professional tweets on Twitter.
- Follow Accounts That Are Relevant to What You Are Interested In. If there is a certain field of PR that you are interested in, make sure you are following the most successful professionals and influential people in that field.
- Tweet About Relevant News Articles. Since many professional organizations consider your Twitter page part of your job application, you want to make sure that they see you understand the field. Don’t devote your Twitter solely to posting about articles, but make sure to incorporate at least one posting about relevant news per day.
- Definitely Don’t Be Phony. Even though professionals can see your Twitter profile, don’t let that discourage you from tweeting things that come to mind. Use the type of language that you are accustomed to using, even if you feel that it might not be considered professional. One of the worst things you can do with social media sites is keep your voice stiff and solely professional. It is better for your Twitter page to show your true self instead of the persona that you feel will get you hired. Read the rest of this entry
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5 Social Media Guidelines from Mashable’s Meghan Peters
This a post from our weekly series, Mentorship Month, appearing Tuesdays and Thursdays where BUPRSSA students interview mentors in the PR field.
Recently, I seized the opportunity to interview Meghan Peters about her job in social media. She works as Community Manager for Mashable, a news website and Internet news blog whose primary focus is social media and technological news. She oversees social media strategy and reader engagement projects.
A job working with social media is relatively new and the industry is continuing to grow. With plenty of experience under her belt, she urges words of advice regarding the social media realm.
Here are 5 straightforward tips from Meghan for achieving success through social media.
- Get experience as early on as you can. Internships are definitely helpful for a number of reasons. You are able to learn a lot from internships about the career field. Also, you are able to establish connections within that organization which is vital to finding job opportunities. When trying to create a network, you never know who someone may know.
- Utilize all social media outlets. To succeed in social media, all platforms must be effectively operated. Engage with anything that is social media. Mashable largely utilizes Twitter, Facebook pages, Tumblr, Foursquare, and StumbleUpon. This creates a large following from all network possibilities and attracts more potential viewers. Read the rest of this entry
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Making a Name for Yourself Online And Other Lessons from Jenna Glynn
This a post from our weekly series, Mentorship Month, appearing Tuesdays and Thursdays where BUPRSSA students interview mentors in the PR field.
Julian Greene and I recently had the chance to interview BU graduate Jenna Glynn, an assistant account executive at Marina Maher Communications. Below are some tips that she offered to use during the interview.
Finding a Voice Online
Jenna told us that one of her biggest feats while at school was ”finding her voice online”, specifically as a sophomore in college.
In order to find her online voice, Glynn started a personal blog, Ramblings of a Redhead. Although many students don’t know what to write about, Glynn suggests just writing about your passions: “I began a blog about my likes and dislikes and things I found interesting. It’ s just me.” Eventually her blog found success beyond the confines of BU and she learned how to use keywords and hyperlinks to make her blog searchable, thus gaining more followers.
