A whirlwind of adventure began on October 29th as the seven E-Board members boarded a plane, after zero sleep, and headed to Philadelphia for the PRSSA National Conference. After 5 days of networking, presenting, listening, exploring and a ton of tweeting (#PRSSANC was a nationally trending hashtag!), we deepened our knowledge about our craft, our Chapter, and ourselves. See below!
Instead of going over every breakout session and keynote we attended (because that would take a book), we thought it would be a better idea to let everyone know what key points have stuck with us from conference and our ideas to continue improving this rockin’ Chapter.
- Enthusiasm is key for a successful Chapter.
- We have a lot going for us: easy access to professionals, conference, agency and our website.
- Improvements: we have begun working to diversify our events and activities.
- It’s time to start giving back to our community through volunteering!
- Maintain relationships with your peers in your classes and in PRSSA because they are the people you will be working with and helping you find jobs after college.
- Follow your passions.
- Collaborate with people to get different perspectives.
- Write fantastically.
- Stay humble.
- Balance work and life.
- Read, learn and be a sponge (absorb everything you can).
- Adapt in the face of change, and have a battle plan for success!
Though there are several ways we can keep improving our Chapter, a big thing we realized at conference is that THIS CHAPTER IS AWESOME! And that’s thanks to all of our amazing members!
So let’s keep getting awesomer together
Joan Schneider, founder of Schneider Associates, recently spoke at Harvard about the impact that Launch PR can have on a product and its consumers. Launch PR specifically focuses on helping establish products, services, organizations, companies, technologies, and communities over a period of time. Research is key to developing a strong product launch targeted towards the brands consumers, and an analysis of the campaign is essential to determine success and impact.
Schneider was also joined by Aaron Reid, Ph.D., Chief Behavioral Scientist at Sentient Decision Science, Inc., and Don Martelli, VP and Director of Digital Integration at Schneider Associates, who discussed what drives consumers to try, and to buy, products.
- Reid analyzed the subconscious and emotional drivers of behavior, claiming that emotional connections, targeted campaigns, and prediction of behavioral actions are key factors in consumer buying habits.
- Martelli addressed the impact that social media has on a product launch. He claimed that with behavioral science, the issue was understanding what consumers do not express; but with social media, it is utilizing the information that consumers do share. Martelli points to urgency of a launch, engagement with the audience, and the presence of up-to-date media and information
The combination of behavioral analytics and social media allows for a winning campaign for new launches. The understanding of both aspects of new product launches can make or break a new product.
Position: Chapter President
Major: Public Relations; minor in French Language
How PRSSA has helped you: I wouldn’t have a career path if it were not for PRSSA. I came to BU with my heart set on being a film and television major. I knew I was going to travel all over the world to edit crazy documentaries. Toward the end of my freshman year, I went to volunteer for a senior thesis as part of their final for a production class. Guess what? I didn’t like it at all. There was so much tedious work that went into films. But then my friend invited me to a PRSSA networking event that she had helped plan. It totally opened my eyes. Right then I secured my first internship after I spoke with a BU alum. Ever since, PRSSA has been an irreplaceable part of my college experience — fueling my passion for public relations, helping me meet great people and, most of all, providing me with internship opportunities I wouldn’t have otherwise had.
Kind of PR you are interested in: Government
Favorite PRSSA memory: Celebrating my 21st Birthday at the 2012 National Assembly in Charlotte, North Carolina last spring. I was a little hesitant at first, but it turned out to be one of the best birthdays I’ve ever had. Not only did I celebrate with a birthday twin, but both the former and newly elected National Committees sang to me at midnight. The trip was absolutely incredible.
Hobbies/other things you do on campus: Photography and reading through The New York Times every day.
Where you (ideally) see yourself after graduation: Working as a press secretary on Capitol Hill in Washington, DC.
Position: Digital Media Coordinator (Fall 2012)
Major: Public Relations
How PRSSA has helped you: BU PRSSA has helped further my career and experience in more ways than I can acknowledge. PRSSA ultimately helped confirm that PR was the right major for me, as well as helped me find my niche in the BU community. The chance to network with local professionals, learn the tricks and trades of PR from young alumni, and working with real-world clients on their PR campaigns are all valuable experiences to any pre-professional student.
Kind of PR you are interested in: Entertainment
Favorite PRSSA memory: My favorite memory is working as a writer and graphic designer for the social media committee last year. BUPRSSA.com is such an important part of our Chapter, and I was truly honored to create BU PRSSA’s first infographic.
Hobbies/other things you do on campus: I host the student TV show “CollegeBites,” and will be joining WTBU this semester. In my spare time, I work for a Boston radio station, and enjoy watching TV and listening to country music.
Where you (ideally) see yourself after graduation: My goal is to graduate BU and obtain a position working in PR/promotions in the entertainment industry – ideally a major TV network or radio station!