How To Make A Difference in the World Through PR


As we are getting closer and closer to graduation, people are talking about their plans and dreams for the future. Some people say they just want to make a positive change in the world. I am one of those people. It surprises some people when I tell them I’m majoring in public relations. PR people are still battling the negative stereotypes of “Flacks” and “Spin Doctors” created by corrupt businessmen long ago. What people don’t know, is that you can still work for a large corporation and do good in the world. One of the coolest ways to do this is through working in corporate social responsibility.

PRNews just released their 2014 CSR Awards and some really cool campaigns are featured. The winner was AT&T and FleishmanHillard’s campaign “It Can Wait: The Power of a Movement.” The team created a video about texting and driving through the eyes of a smart phone. Not only was the video a new concept and provocative, it was released at maximal times for exposure to target bloggers who would be likely to embed the video on their sites.

The Mary Kay “Don’t Look Away” campaign received an honorable mention which promotes a Love Is Respect texting service to provide advice to girls and women in abusive relationships.

Jet Blue is recognized for partnering with Random House for their “Soar with Reading” campaign to encourage kids’ imaginations and donate books to kids in need.

Public relations people work to plan and promote these campaigns, spreading a positive image of their client while making a positive impact on the world at the same time.

But working in CSR or for a nonprofit are not the only ways to help the world through public relations.  Helping a business relate to its consumers and provide them service and care in a transparent way is still helpful. But if you are looking for a grander, more direct way to help, know that there are ways you can do that within the communication field.

Our Chapter’s Newest Digital Platform: Pinterest

Searching for your next social media addiction? Look no further than our Chapter’s new Pinterest account. Our Pinterest boards offer aspiring PR professionals everything from career advice, to professional outfit tips, funny PR memes, inspirational quotes, and links to some of PRSSA’s latest news (and we’ve just gotten started).

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If you often find yourself in front of your closet with nothing to wear to the office, check out our Office Style Board for professional outfit inspirations. Office attire doesn’t have to be boring and stuffy. See our favorite picks on how to add personal style to your work look!

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Follow our Career Advice Board where you can find tips on how to craft a knock out resume, perfect the elevator pitch, and construct flawless interview responses. Our Career Advice Board has everything you need to become a successful PR professional.

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Need a laugh after a stressful day of interning? Check out our PR Prodigy Board to read some funny memes every aspiring PR professional can relate to.

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Ever feel like you’ve “hit the wall” in the middle of the afternoon when your energy and inspiration depletes? Get back on track by checking out our Iconic Board and Words of Wisdom Board to get a dose of motivation from our uplifting quotes or article links about our favorite business professionals.

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Missed one of our Chapter’s events or blog posts? Check out our PR Advanced Board and PRSSA Chapter Board to stay updated on our chapter’s latest activities, meetings, and blog articles.

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Follow, like ,and re-pin us on Pinterest!

Surviving Your First Interview

interviewEveryone in the world goes through their first interview at some point, and getting ready for it is stressful. I recently had my first interview for a summer internship and I know how difficult it is when you have no idea what to expect. Here are a few tips that might help take away some of those first interview jitters.

Tip 1: Breathe. The best thing to do is stay calm and just be you! It’s easier said than done of course, but the interviewer will want to see a person that they feel they and the other employees can work well with.

Tip 2: Don’t stress over what is or isn’t on your resume. As a freshman, I knew I had next to nothing on my resume, not even high level PR classes, but if you’ve got an interview they’re already interested in you! Chances are you had to submit a cover letter and resume that they’ve already looked over, so they’re fully aware of any lack of experience and are okay with it.

Tip 3: Know your strengths and weaknesses. People get skills from all sorts of experiences that you can’t put on a resume. Maybe you’re great at working with a team because you’ve always played team sports. Maybe you’re very organized and you have great time management skills. Those are all valuable skills that employers like to see. It’s also okay to acknowledge that you don’t have much concrete experience yet but that you’re willing to learn. That will show your interviewer that you’ll be easy to work with and willing to learn from those around you.

Tip 4: Give yourself extra time for a pep talk right before your interview. I’m not lying when I say that before my first interview I stepped into the building’s bathroom and gave myself a little pep talk in the mirror. Whether it’s an actual pep talk or just some deep breaths to yourself, it’s good to calm yourself down and get grounded. I know it’s way to easy for me to get sucked up into my own nerves.

Tip 5: Smile! Smiling gives off a great natural expression and can actually help calm you down. Remember how happy you are to have gotten the interview and focus on the positive. They already like you, so be glad for it!


Unfortunately there’s no secret to nailing an interview and getting the job or the internship, but these little tips can help make it a better experience for you. Keep up your attitude and remember why you love what you do. Interviews are a really great sign when you apply for a job, so even if it doesn’t work out you can be proud that they were interested.

Good luck!

Tales from a First-Time Account Executive Part 2: The Client-Agency Relationship

partnerships-in-ad-agency-client-relationship-at-theoutsideviewblog-com-e1330033501754Public relations is all about maintaining relationships. A lot of these relationships are obvious, like customer relations, media relations, and investor relations. The client-agency relationship, however, may not be so apparent to public relations students until they are out in the career world. Creating and maintaining good relationships with clients is essential for a successful PR agency career. Good client relations isn’t hard but it takes work. Here are some tips on how to build successful relationships with your clients.

  • Understand and respect your client’s priorities. PR is your main focus and although it is an important objective for your client, it may not be his or her top priority.
  • Follow the one in 24 rule. Don’t blast your client’s inbox with emails or call him or her three times a day. Unless it’s an emergency, only reach out to your client once, wait for him or her to respond, and wait 24 hours before reaching out again.
  • If you need help, ask for it. The client wants you to have everything you need to do a good job so don’t be afraid to ask for more information or clarity.
  • Make it a conversation. Be realistic in what you can deliver and involve your client in strategy development and message creation.
  • Don’t wait for your client to ask you for things. Be proactive and bring your ideas and what you can offer to him or her.
  • Always keep in mind that a great agency is one that understands a client perfectly so really try to learn what the client’s goals and objectives are and align your work with them.

It takes a lot to build an ideal relationship with your client- so start off on the right foot! PR lab at Boston University is helping me figure out these PR rules. Find my first piece on being a First-Time Account Executive here.