Our Chapter’s Newest Digital Platform: Pinterest

Searching for your next social media addiction? Look no further than our Chapter’s new Pinterest account. Our Pinterest boards offer aspiring PR professionals everything from career advice, to professional outfit tips, funny PR memes, inspirational quotes, and links to some of PRSSA’s latest news (and we’ve just gotten started).

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If you often find yourself in front of your closet with nothing to wear to the office, check out our Office Style Board for professional outfit inspirations. Office attire doesn’t have to be boring and stuffy. See our favorite picks on how to add personal style to your work look!

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Follow our Career Advice Board where you can find tips on how to craft a knock out resume, perfect the elevator pitch, and construct flawless interview responses. Our Career Advice Board has everything you need to become a successful PR professional.

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Need a laugh after a stressful day of interning? Check out our PR Prodigy Board to read some funny memes every aspiring PR professional can relate to.

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Ever feel like you’ve “hit the wall” in the middle of the afternoon when your energy and inspiration depletes? Get back on track by checking out our Iconic Board and Words of Wisdom Board to get a dose of motivation from our uplifting quotes or article links about our favorite business professionals.

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Missed one of our Chapter’s events or blog posts? Check out our PR Advanced Board and PRSSA Chapter Board to stay updated on our chapter’s latest activities, meetings, and blog articles.

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Follow, like ,and re-pin us on Pinterest!

Surviving Your First Interview

interviewEveryone in the world goes through their first interview at some point, and getting ready for it is stressful. I recently had my first interview for a summer internship and I know how difficult it is when you have no idea what to expect. Here are a few tips that might help take away some of those first interview jitters.

Tip 1: Breathe. The best thing to do is stay calm and just be you! It’s easier said than done of course, but the interviewer will want to see a person that they feel they and the other employees can work well with.

Tip 2: Don’t stress over what is or isn’t on your resume. As a freshman, I knew I had next to nothing on my resume, not even high level PR classes, but if you’ve got an interview they’re already interested in you! Chances are you had to submit a cover letter and resume that they’ve already looked over, so they’re fully aware of any lack of experience and are okay with it.

Tip 3: Know your strengths and weaknesses. People get skills from all sorts of experiences that you can’t put on a resume. Maybe you’re great at working with a team because you’ve always played team sports. Maybe you’re very organized and you have great time management skills. Those are all valuable skills that employers like to see. It’s also okay to acknowledge that you don’t have much concrete experience yet but that you’re willing to learn. That will show your interviewer that you’ll be easy to work with and willing to learn from those around you.

Tip 4: Give yourself extra time for a pep talk right before your interview. I’m not lying when I say that before my first interview I stepped into the building’s bathroom and gave myself a little pep talk in the mirror. Whether it’s an actual pep talk or just some deep breaths to yourself, it’s good to calm yourself down and get grounded. I know it’s way to easy for me to get sucked up into my own nerves.

Tip 5: Smile! Smiling gives off a great natural expression and can actually help calm you down. Remember how happy you are to have gotten the interview and focus on the positive. They already like you, so be glad for it!


Unfortunately there’s no secret to nailing an interview and getting the job or the internship, but these little tips can help make it a better experience for you. Keep up your attitude and remember why you love what you do. Interviews are a really great sign when you apply for a job, so even if it doesn’t work out you can be proud that they were interested.

Good luck!

Tales from a First-Time Account Executive Part 2: The Client-Agency Relationship

partnerships-in-ad-agency-client-relationship-at-theoutsideviewblog-com-e1330033501754Public relations is all about maintaining relationships. A lot of these relationships are obvious, like customer relations, media relations, and investor relations. The client-agency relationship, however, may not be so apparent to public relations students until they are out in the career world. Creating and maintaining good relationships with clients is essential for a successful PR agency career. Good client relations isn’t hard but it takes work. Here are some tips on how to build successful relationships with your clients.

  • Understand and respect your client’s priorities. PR is your main focus and although it is an important objective for your client, it may not be his or her top priority.
  • Follow the one in 24 rule. Don’t blast your client’s inbox with emails or call him or her three times a day. Unless it’s an emergency, only reach out to your client once, wait for him or her to respond, and wait 24 hours before reaching out again.
  • If you need help, ask for it. The client wants you to have everything you need to do a good job so don’t be afraid to ask for more information or clarity.
  • Make it a conversation. Be realistic in what you can deliver and involve your client in strategy development and message creation.
  • Don’t wait for your client to ask you for things. Be proactive and bring your ideas and what you can offer to him or her.
  • Always keep in mind that a great agency is one that understands a client perfectly so really try to learn what the client’s goals and objectives are and align your work with them.

It takes a lot to build an ideal relationship with your client- so start off on the right foot! PR lab at Boston University is helping me figure out these PR rules. Find my first piece on being a First-Time Account Executive here.

Media Relations: A Journalist’s Perspective

boston_sports_teamsLast semester, I interviewed Boston Globe sports reporter Amalie Benjamin. As an avid sports fan, I was eager to hear about the ins and outs of sports writing and media relations. Amalie spent many years covering baseball and the Red Sox. This season she traded in her sunny days at Fenway Park for chilly plastic seats at TD Garden.  While Amalie welcomed the opportunity to cover the Boston Bruins, she dreaded the team’s heavy travel schedule to Canada and cities across the country.  This change took a bit of adjusting, not only to the long distance traveling, but also to the media policies. The National Hockey League (NHL) and Major League Baseball (MLB) enforce different media policies that players, coaches and journalists must follow. For instance, the NHL does not permit any media access to players and coaches before games. This rules changes Amalie’s routine and forces her to develop a story based off of less information. Yet, Amalie looks past the inconvenience and focuses on “doing it right” so she can “say I really did my job well today.”  Plus, the less interviews, the less she has to transcribe, something she notes as “the worst thing [she] ha[s] to do, but it’s a necessary evil.”

The team of public relations professionals from the sports teams she covers always made sure she has every statistic, interview and resource she needs to write her story. Occasionally, during a breaking news story or crisis, the sports organization’s PR department tries to protect the team or certain players at all costs. This makes Amalie’s job a lot harder. Fortunately, Amalie understands the hesitation from an internal point of view and still appreciates the assistance of media relations professionals.

First and foremost, Amalie became a journalist because writing has always been her passion. She loves laying out all of the puzzle pieces and putting them together to form a complete picture for people to admire and discuss. “I got into the business to tell stories…that’s important to me,” says Benjamin. All she wants to do is write about the truth and “interesting things that [she] hope[s] people will respond to.” And although public relations practitioners can steer her in the wrong direction at times, everyday she relies on their coordinated interviews for vital information during training camp and the season. In the end, the struggle pays off because “the best thing in the world is finding a story and feeling like you go it right” says Benjamin. “It’s pitch perfect.”