Category Archives: PRSSA
A whirlwind of adventure began on October 29th as the seven E-Board members boarded a plane, after zero sleep, and headed to Philadelphia for the PRSSA National Conference. After 5 days of networking, presenting, listening, exploring and a ton of tweeting (#PRSSANC was a nationally trending hashtag!), we deepened our knowledge about our craft, our Chapter, and ourselves. See below!
Instead of going over every breakout session and keynote we attended (because that would take a book), we thought it would be a better idea to let everyone know what key points have stuck with us from conference and our ideas to continue improving this rockin’ Chapter.
- Enthusiasm is key for a successful Chapter.
- We have a lot going for us: easy access to professionals, conference, agency and our website.
- Improvements: we have begun working to diversify our events and activities.
- It’s time to start giving back to our community through volunteering!
- Maintain relationships with your peers in your classes and in PRSSA because they are the people you will be working with and helping you find jobs after college.
- Follow your passions.
- Collaborate with people to get different perspectives.
- Write fantastically.
- Stay humble.
- Balance work and life.
- Read, learn and be a sponge (absorb everything you can).
- Adapt in the face of change, and have a battle plan for success!
Though there are several ways we can keep improving our Chapter, a big thing we realized at conference is that THIS CHAPTER IS AWESOME! And that’s thanks to all of our amazing members!
So let’s keep getting awesomer together
“Brand” is a huge buzzword in the public relations industry, which essentially lays the foundation for the public’s perception of your company. With a rapidly changing environment, we must remember to update and enhance our brand to continue our relevance in a fast-paced, digitally-enhanced environment. What does it take to rebrand? It can be as simple as a logo change to a full brand makeover.
FleishmanHillard made a successful, total rebranding effort this past summer. The company now uses “The Power of True” as their new logo and slogan to better portray the vision and the firm’s “channel agnostic” role in the public relations world. By recognizing that the boundaries of the PR, advertising and marketing world are quickly blending, FleishamnHillard is broadening its services to position themselves as a leading brand.
In fact, this idea has worked its way into PRSSA. These past few months, members of our chapter have been working on rebranding our student-run agency, Unleashed PR.
To begin this rebranding effort, we had to reevaluate our firm’s mission. “Growth,” in our members and clients, successfully defined our motivation to create the most creative and well-executed PR plans. For this reason, Unleashed PR hosts biweekly workshops for account directors and executives. Topics ranging from PR planning to social media etiquette, members have an opportunity to learn necessary agency skills.
Like FleishmanHillard, Unleashed recognizes the importance of content creation and social media in PR campaigns. For this reason, we have added two social media coordinators (Allie Kim and Sam Rushovich) and one digital media coordinator (Joseph Martelli) to the agency’s executive board. We have also recognized the importance of rebuilding our brand on Boston University’s campus by including BU clubs as agency clients, including SMG’s new Boston University Trading Club.
“You’re always going to make people talk; you might as well make them talk for like two weeks rather than two seconds.” You guessed it! Those are the wise words of the girl generating the most buzz in the media right now: Miley Cyrus. Whether you love her or hate her, you probably can’t stop talking about her. However, if what’s being said is mainly negative, does it still count as good press? After all, Cyrus’ “Wrecking Ball” video continues to gain views even though it includes swinging in the nude and provocatively licking a hammer. According to YouTube analytics, the video gained over two million views during a two-week span of time, and is still number one on VEVO.
According to the Economist, negative press can be helpful to small companies, or to lesser known entities. For example, the movie Borat may have portrayed a completely false and threatening interpretation of the small country Kazakhstan. However, after the movie was popularized, the country saw an influx of tourists flocking to the region. The Economist article goes on to explain that this tactic does not hold true for larger organizations or well-known entities; Miley Cyrus would fit under this category.
Let’s look at Britney Spears as another example. Britney has had her share of negative press: she eloped with K-Fed, which ended in a divorce. She then went on to shave her head, gain weight and stop producing music. For awhile it seemed that Britney would never recover from all the negative press, but she did. And when she bounced back, that negative press only helped fuel her stardom, due to the fact that she appeared to be doing so much better. She was then considered much stronger because she was able to rebound from rock bottom. She has since upheld a stable reputation in the media and with fans. So, maybe the rule that all press is good press reigns true, at least for women in the entertainment business. Only time will tell, though.
We are excited to announce that we will be hosting our eighth Regional Conference,
PR Advanced: #FuelTheFuture!
#FuelTheFuture will help students understand and develop the skills employers are searching for in the dynamic, new age world of public relations. Students today are entering the workforce in a fundamental period of transformation and are looking for ways to better understand and impact the future. PR Advanced will provide every attendee with a powerful mix of inspiration and information to make their mark in the public relations industry and help to advance the future of the profession.
“I am so excited to be hosting our eighth annual Regional Conference PR Advanced: #FuelTheFuture. This year we will dive into the digital space and learn more about what companies are doing well on new platforms. If you are interested in learning about how Fortune 500 companies, non-profit organizations or small, innovative start-ups excel there will be a speaker for you.
The committee is already hard at work to bring us great speakers to be at our speed networking and breakout sessions. Past attendees include Rob Flaherty, President, Senior Partner and CEO of Ketchum, Jon Iwata, SVP of Marketing and Communications at IBM as well as representatives from MTV, Fleishman-Hillard, Marina Maher Communications, Burson-Marsteller, Google, 360 PR, JetBlue and more! Look out for this year’s speaker status updates on Facebook and Twitter.
Last year’s conference, PR Advanced: Embrace the Possibilities, brought over 200 students and professionals. I cannot wait to see all of the familiar faces from last year and new faces in the crowd.
Tweet at us and let us know what you liked about last year, and what we can bring this year, to help you #FuelTheFuture.”
-Brynn Murphy, Conference Coordinator
Come #FuelTheFuture with us on Saturday, February 15, 2014!