Category Archives: PRSSA
The NFL may be one of the largest non-profit organizations, but will it be able to survive the negative press that it receives? With recent understanding of the intensity of concussions that players suffer from, the NFL has received a large amount of backlash for its inability to inform the players and the public. While most viewers are likely to continue watching their favorite teams, people are still taking notice of the NFL’s significant blunders. Let’s take a look at some ways the NFL and other sports organizations can handle negative press:
1. Accept the blame.
In order for the NFL to appear reliable once more, it is important that the it stop ignoring the elephant in the room and acknowledge the issues that are developing each day. Paying attention to concussions, drug abuse and other legal infractions can help restore faith in viewers.
2. Be transparent.
Open communication is a key element of any successful organization, but in times of crisis it is essential. Creating a clear and honest statement will help emphasize the fundamentals of the affected entity and hopefully prevent future crises. If employees are trained in crisis communication and issues management, then the attitudes of and statements made by officials will benefit the NFL to a greater degree.
3. Set an example.
In order to become a thought-leader in the industry, the NFL must implement new regulations to help prevent concussions as well as negative behavior from players. This will show the public that a change is occurring. The organization must go beyond making claims. The NFL must take action.
Until the NFL develops a game plan for handling of its current issues, the league will continue to suffer in terms of its reputation and following. By implementing these and other ideas, the organization is likely to recover and regain the trust of both players and fans.
On Saturday, February 15th, Boston University’s Public Relations Student Society of America (PRSSA) hosted its eighth annual Regional Conference, PR Advanced: #FuelTheFuture. Below is a letter from our Chapter’s Conference Coordinator, Brynn Murphy.
On behalf of my Committee, I cannot thank everyone enough for coming out, despite the weather, to enjoy the event that we planned for more than six months. I am excited to say that 200 students and professionals from twenty universities and many companies filled Boston University’s Photonics Center to participate in a day filled with breakout sessions, speed networking, a workshop competition and career fair.
Our goal was to inspire students and young professionals to make their mark during this transformational period of change in the industry. The main focus of PR Advanced was to help students understand what skills employers are looking for in this dynamic and digital world. Attendees walked away with that and more.
Keynote speaker C.C. Chapman, Chief Marketing Officer of Your Success Now, got students excited for the day and offered insight on creating your own path to happiness. The second keynote speaker, John Edelman, Managing Director, Global Engagement and Corporate Responsibility at Edelman, spoke about the Trust Barometer and how to navigate the transmedia landscape. Though the perspectives of both men were very different, their messages got through to students in a unique and powerful way.
Following the keynote presentations, students attended breakout sessions that concentrated on ideas like content creation, crisis management, sports marketing, political communication, non-profit communication, and innovation in technology. These sessions included representatives from GoogleGlass, the American Red Cross, and the Boston Bruins.
In the afternoon, attendees split up and competed in workshops led by CEO and Vice President of Text100, Aedhmar Hynes and Jason Ouellette and Senior Manager for Digital Marketing at Dunkin’ Brands, Kevin Vine. Competition winners received autographed copies of Amazing Things Will Happen by C.C. Chapman. Because this was the first year hosting a competition in this format, it was a bit nerve-wracking. It went well and with suggestions that conference attendees made, we will keep improving in the future.
Participants used a new Android and iOS mobile app that was created for PR Advanced by an on- campus group called Global App Initiative. This new addition promoted the digital focus of the day and assisted attendees in finding speaker information and session locations. The 148 iOS users and 50 Android users who downloaded the app were also able to give great feedback by using the survey that was included in the app.
The day concluded with a career fair that hosted representatives from seventeen companies. Attendees not only learned and connected throughout the day, but also donated generously to the Greater Boston Food Bank as part of the community service initiative. Faculty Adviser Steve Quigley said, “The BUPRSSA team promised to present a blend of inspiration and information and boy did they deliver on that promise. I learned a ton and couldn’t wait to get out there and put it into practice.”
This year’s PR Advanced Conference, PR Advanced #FuelTheFuture, is about embracing the digital future. The PR Advanced committee took that to heart when planning their conference. This year PR Advanced published it’s first ever iPhone and Android App for conference!
In November PR Advanced teamed up with Boston University’s Global App Initiatives (GAI). Global App Initiative is a student group that brings students of all backgrounds together to develop innovative mobile applications for nonprofit organizations. The PR Advanced GAI team consisted seven students varying from Public Relations majors to engineering majors. The team included: Sean Liu (Android Project Lead), Brianna Vieira (iOS Project Lead), Jessica Gelbwaks, Sean Kyne, Brett Moretzky, Raja Patel and Yiannia Karavas.
Together the team completed the iOS and Android application in three months thanks to the help and resources from Timothy Chong, Patrick Crawford and Habib Kahn. Without their assistance and the support provided by Global App Initiatives, the app would not be possible.
So why should you download the app? The app allows conference attendees to view the schedule, speakers and companies who will be attending the career fair. Download the app for iPhone or Android and get ready to fuel the future!
This year Boston University PRSSA has been selected to host its eighth annual Regional Conference titled PRAdvanced: #FuelTheFuture. As a Chapter that has been selected by the National Committee to host a Regional Conference it is our duty to partake in a national initiative that the National Committee has put into place. This year, we wanted to align our Conference with the community service initiative and give back to the city that has allowed us to host such sensational Regional Conferences in the past, Boston. The Greater Boston Food Bank is an organization that hits home to many of our Chapter members as it services the homeless in the Greater Boston Area. Please help us in our efforts to raise 500 dollars for the Greater Boston Food Bank by donating here.
About the Greater Boston Food Bank:
The Greater Boston Food Bank is the largest hunger relief organization in the New England area and one of the largest in the nation through their partnership with Feed America. Their goal is to feed at least one meal a day to those in need in eastern Massachusetts. In 2013 GBFB distributed almost 48 millions pounds of food, equivalent to healthy meals for 545,000 people.
GBFB benefits from their 25,000 volunteers who help sort and distribute the food donated through the food industry, food drives and financial contributions. Through all of the assistance from the greater Boston community, GBFB is able to reach many different groups in need including children.
We’ve all been in some sort of crisis situation where we’ve wished that we had a prior plan to handle it. PRAdvanced: #FuelTheFuture is bringing highly renowned speakers in the public relations industry to present their most useful advice for for managing a crisis. This Saturday, hear from American Red Cross’s Donna Morrissey, presenting on crisis communication and managing social media presence.
Speaking on the panel is lifelong Bostonian Donna Morrissey, Director of Communications for the Red Cross. Morrissey was director during the crisis and aftermath of the Boston Marathon bombings. In response, the organization provided trained mental health workers to help families, handed out food, water and relief items; and held a blood drive.
With how social media and technology has advanced, businesses need to be active and need to implement strategies to prepare for crises that are likely to hit; and even prepare for those that are unlikely. There’s no better opportunity to not only learn how to prepare for a crisis, but also to prepare for your own future career and interests.
Haven’t registered for PRAdvanced: #FuelTheFuture yet? Register here!