Category Archives: Marketing
How To Use Twitter Personally and Professionally: Five Tips from Meghan Ross
This a post from our weekly series, Mentorship Month, appearing Tuesdays and Thursdays where BUPRSSAstudents interview mentors in the PR field.
I recently had the pleasure of speaking with Meghan Ross, technology editor at The Next Great Generation and Associate Media Buyer for National Broadcast at Mindshare. Meghan was kind enough to share some tips on how to divide your time between personal and professional tweets on Twitter.
- Follow Accounts That Are Relevant to What You Are Interested In. If there is a certain field of PR that you are interested in, make sure you are following the most successful professionals and influential people in that field.
- Tweet About Relevant News Articles. Since many professional organizations consider your Twitter page part of your job application, you want to make sure that they see you understand the field. Don’t devote your Twitter solely to posting about articles, but make sure to incorporate at least one posting about relevant news per day.
- Definitely Don’t Be Phony. Even though professionals can see your Twitter profile, don’t let that discourage you from tweeting things that come to mind. Use the type of language that you are accustomed to using, even if you feel that it might not be considered professional. One of the worst things you can do with social media sites is keep your voice stiff and solely professional. It is better for your Twitter page to show your true self instead of the persona that you feel will get you hired. Read the rest of this entry
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5 Social Media Guidelines from Mashable’s Meghan Peters
This a post from our weekly series, Mentorship Month, appearing Tuesdays and Thursdays where BUPRSSA students interview mentors in the PR field.
Recently, I seized the opportunity to interview Meghan Peters about her job in social media. She works as Community Manager for Mashable, a news website and Internet news blog whose primary focus is social media and technological news. She oversees social media strategy and reader engagement projects.
A job working with social media is relatively new and the industry is continuing to grow. With plenty of experience under her belt, she urges words of advice regarding the social media realm.
Here are 5 straightforward tips from Meghan for achieving success through social media.
- Get experience as early on as you can. Internships are definitely helpful for a number of reasons. You are able to learn a lot from internships about the career field. Also, you are able to establish connections within that organization which is vital to finding job opportunities. When trying to create a network, you never know who someone may know.
- Utilize all social media outlets. To succeed in social media, all platforms must be effectively operated. Engage with anything that is social media. Mashable largely utilizes Twitter, Facebook pages, Tumblr, Foursquare, and StumbleUpon. This creates a large following from all network possibilities and attracts more potential viewers. Read the rest of this entry
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Effectively Using ROI in the PR World
Return on Investment (ROI) is a a concept that many employers are going to ask you about during an interview. Here is a brief way to prepare yourself without actually using the model. Defining the concept is difficult, which is best defined by Resource Management Systems, Inc. as “A measure of the net income a firm is able to earn with the its total assets.” (Resource Management Systems, Inc.).
How to Effectively Use ROI
Although ROI is traditionally a concept that sales department employees use, it is becoming more popular for PR employees to be familiar with it as well. Where PR employees were typically concerned with getting their company’s name out there, they often, as Vocus, Inc. points out, “…relied on less tangible and more time-consuming methods, such as clip counts and ad equivalency to prove their value to the business” (Vocus Inc., “Measuring the Marketing ROI on Public Relations”). This paper released by Vocus Inc. also mentions that many executives would like to see PR employees use this statistical, tangible data versus traditional PR methods.
There have been multiple studies that show the ROI advantages when used correctly by PR company representatives. In order to effectively use ROI, use the following steps that Vocus, Inc. recommends:
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Employer of the Week: Buddy Media
This post is part of our Employer of the Week series, where we will be highlighting a different company in 
PR/Communications every Monday.
In today’s consumer market, brands are able to be on Facebook and Twitter- but they must kick ass at it. If your company doesn’t have a a strong social media presence, you’re doing something wrong. So what do these brands do in order to build up their reputations with consumers?
Enter Buddy Media, a social enterprise software empowering brands to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-drive customer insights from initial point of contact through point of purchase. Buddy Media’s headquarters are in New York City- with additional offices located in Asia, London, and San Francisco. Read the rest of this entry
Trans-Media Branding: Creating a Brand Through Social Media
Building an image is founded on the basis of building a brand. Whether it’s branding a company’s name or branding yourself – the key to promoting is publicity.
In this day and age, if you want to become a popular brand, you must be well known on the web. The key to creating a brand on the web is through trans-media branding – or branding yourself through a variety of social media sources.
Social media outlets have enabled brand promotion to skyrocket. Now, there are many new online mediums people can promote on.
As an analogy, think of your brand as a spiderweb. Your website is the center, or the hub, of information. In order to drive traffic to the center of the web, there must be other outlets to catch people’s attention. Social networks such as Linkedin, Twitter, and Facebook allow brand information to be seen on a much greater scale. This is part of the process of trans-media branding. You are promoting your brand through different outlets in the hopes that, eventually, will find their way to the center (i.e. the website) to learn more. Read the rest of this entry
