Category Archives: Marketing
Redefining PR : Inspired by the New York Times
If you have any experience in the public relations world, chances are when you have told someone you do PR for a living they asked something along these lines: “So, what is public relations?”
Even the Public Relations Society of America has difficulty defining what public relations encompasses. In his recent article in the New York Times, Stuart Elliot revisits this idea of defining public relations in the new age of social media. It seems as though no one can clearly define what public relations is.
Employer of the Week: Likeable Media
This post is part of our Employer of the Week series, where we will be highlighting a different company in PR/Communications every Monday.
Overview
Likeable Media is an award-winning social media marketing firm with over 200 clients and offices in 3 cities, including New York City. Likeable is a three time WOMMY (Word of Mouth Marketing) Award Winner and the #118 fastest growing U.S. company according to The INC 500/500.
They consult on, build and execute plans to best leverage social media for brands such as 1800-Flowers.com, Verizon FiOS and Neutrogena.
Why Are They Interesting?
Likeable is notable because they are one of the only solely social media based marketing firms in the world. As a full service social agency, Likeable helps their brand customers create, distribute, cultivate and respond to text, pictures and videos, essentially “likeable media.”
Every company is a social publisher and through Facebook and other social media mediums, they help their clients produce and respond to great text updates, images, videos, and other content.
24 hours a day, 7 days a week, Likeable posts, monitors, and responds on social sites of their customers and keep Facebook and Twitter streams engaging. With proper social media management, brands can successfully market themselves. Read the rest of this entry
How To Use Twitter Personally and Professionally: Five Tips from Meghan Ross
This a post from our weekly series, Mentorship Month, appearing Tuesdays and Thursdays where BUPRSSAstudents interview mentors in the PR field.
I recently had the pleasure of speaking with Meghan Ross, technology editor at The Next Great Generation and Associate Media Buyer for National Broadcast at Mindshare. Meghan was kind enough to share some tips on how to divide your time between personal and professional tweets on Twitter.
- Follow Accounts That Are Relevant to What You Are Interested In. If there is a certain field of PR that you are interested in, make sure you are following the most successful professionals and influential people in that field.
- Tweet About Relevant News Articles. Since many professional organizations consider your Twitter page part of your job application, you want to make sure that they see you understand the field. Don’t devote your Twitter solely to posting about articles, but make sure to incorporate at least one posting about relevant news per day.
- Definitely Don’t Be Phony. Even though professionals can see your Twitter profile, don’t let that discourage you from tweeting things that come to mind. Use the type of language that you are accustomed to using, even if you feel that it might not be considered professional. One of the worst things you can do with social media sites is keep your voice stiff and solely professional. It is better for your Twitter page to show your true self instead of the persona that you feel will get you hired. Read the rest of this entry
