Category Archives: Marketing
The Impact of the Web on Communications According to Edward Boches
I had the opportunity to speak with Edward Boches, Chief Innovation Officer at Mullen and a BU COM alumnus. We spoke about the impact of the web on advertising and public relations. In the video below, Boches explains how the web has blurred the lines between advertising and PR and gives some helpful advice for combatting this “blurring.”
In addition Mr. Boches gave 3 tips on how students can brand themselves successfully online.
What are your thoughts on how the web is changing the communications field?
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Redefining PR : Inspired by the New York Times
If you have any experience in the public relations world, chances are when you have told someone you do PR for a living they asked something along these lines: “So, what is public relations?”
Even the Public Relations Society of America has difficulty defining what public relations encompasses. In his recent article in the New York Times, Stuart Elliot revisits this idea of defining public relations in the new age of social media. It seems as though no one can clearly define what public relations is.
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Employer of the Week: Likeable Media
This post is part of our Employer of the Week series, where we will be highlighting a different company in PR/Communications every Monday.
Overview
Likeable Media is an award-winning social media marketing firm with over 200 clients and offices in 3 cities, including New York City. Likeable is a three time WOMMY (Word of Mouth Marketing) Award Winner and the #118 fastest growing U.S. company according to The INC 500/500.
They consult on, build and execute plans to best leverage social media for brands such as 1800-Flowers.com, Verizon FiOS and Neutrogena.
Why Are They Interesting?
Likeable is notable because they are one of the only solely social media based marketing firms in the world. As a full service social agency, Likeable helps their brand customers create, distribute, cultivate and respond to text, pictures and videos, essentially “likeable media.”
Every company is a social publisher and through Facebook and other social media mediums, they help their clients produce and respond to great text updates, images, videos, and other content.
24 hours a day, 7 days a week, Likeable posts, monitors, and responds on social sites of their customers and keep Facebook and Twitter streams engaging. With proper social media management, brands can successfully market themselves. Read the rest of this entry
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Do We Really Need Large-Scale Publications Anymore?
The internet has changed the way that media is consumed. It’s more fragmented, more specialized, and being created by a larger number of people than it ever has before. While a sick 19 year old boy was able to create a media giant from his bed, more traditional publications have struggled keeping readership afloat.
At the #BrandPanel event on Tuesday, I asked Bostinnovation‘s Chase Garbarino what he thought the future of journalism was:
The new world of media isn’t about the authority of the publication, but about the authority of the writers for the publication.
We used to to look at outlets like The New York Times and trust everything that was written (and we still do), but online, anything and everything should be looked at with a critical eye. How often have you seen a guest post on Mashable and questioned the authority of who wrote it? Read the rest of this entry
