Author Archives: VCAshe

Unleashed PR presents Of Rags (OR)

Some of you have seen the mysterious ‘OR’ black and white stickers all over campus. They’re pretty much sneaking all over campus. But what exactly does OR stand for and what does it have to do with PRSSA?

‘OR’ stands for Of Rags – a fair trade fashion cooperative that has asked Boston University’s PRSSA Unleashed PR team to help them spread the word about OR. Working with Of Rags has been exciting and informative as the BU team and the OR team merged together to learn, exchange ideas, and motivate one another.

Not only did we learn a lot about PR in general, but we also worked on letting others know about Of Rag’s dream – a dream for future generations to make informed, valuable choices.

Here are 5 steps we took to help make the Of Rags campaign a success this semester:

  1. Define your client. After weeks of gathering everyone’s ideas and goals we came up with a mission statement:  “We educate people through fashion. We believe that fashion influences the choices you make. Of Rags runs a peer education program about public health in the same community where we produce our clothes under fair trade conditions. This process is not one-sided. We choose to fashion a new lifestyle by questioning values. Wear the difference. –OR”
  2. Social media presence. Having a clear mission empowered the team to refine OR’s social media pages – making Of Rag’s goals tangible and quick to understand helped attract Facebook and Twitter followers while catching the attention of many BU students.
  3. Long-Term. We also worked together to craft some future, long-term ideas for Of Rags, including establishing campus ambassadors for various universities, starting with BU.
  4. Video content. We even worked on a video for the upcoming ‘OR’ college campaign – coming soon to a campus near you! We learned some PR basics when crafting a media kit for Of Rag’s Circle Connection school tour. The Circle Connection is just one of the many things Of Rags does to bring people together. In this case, children from different schools made shirts and sent them to Ghana along with a video. Ghanian children would then do the same all in ‘circle’ fashion.
  5. Event planning. Finally, our big break will show in an event held next semester where OR will be formally introduced to the BU student body.

The Unleashed PR team and the Of Rags have worked well together to promote inspiring dreams and a worthwhile cause.  Working in Unleashed PR for BUPRSSA is a great way to hone your public relations skills before you get in the work world.  If you’re not a member yet, you can learn more about joining here.

Employer of the Week: CBH Communications

This post is part of our Employer of the Week series, where we will be highlighting a different company in PR/Communications every Monday.

Overview

What’s a company to do without publicity from the media? Without crowded events and a strong media presence companies  it is difficult for companies to compete in this market that runs on media exposure. This is where CBH Communications steps in. This public relations firm has been delivering full-service PR with a focus on “developing and executing special events, openings, and product launches, and obtaining media coverage” since 1998. Chris Haynes, the founder of CBH communications, prides himself in establishing close connections with major print and electronic media outlets and extends theses connections to his clients, leaving them free to focus on running their business.

CBH Communications focuses on doing PR for restaurant and hospitality, retail and fashion, beauty and fitness, and celebrities, events and charities. Notable clients include: Read the rest of this entry

5 Networking Tips for Conferences

During and after college, you will want to attend conferences in different industries. There is so much you can do at a conference, and many people tend to ignore the most important part: networking.

Here are 5 tips that will help you become a conference networking-maven!

 1.    Network before.

Research the speakers that will attend the conference and check out which ones interest you the most. Do a background search about their basic profession, publications, and other interests. If you can, e-mail them before the conference, introduce yourself and mention what interests you about their field. It will impress them and show that you are genuinely interested in their topic. This step is commonly forgotten, so doing this will definitely make you look great! Read the rest of this entry

Nicole Kanner, founder of All Heart, discusses Fashion PR in Boston

I had the chance to interview Nicole Kanner, who started her own public relations agency in Boston called All Heart PR. Although Nicole’s firm works with a variety of brands, we discussed fashion PR and one of her clients, Boston Fashion Week.

Because Boston is often compared to New York, many people don’t realize that “the Hub” has a fashion scene as well.  As Nicole explained, “Boston is just not NYC and why should it be? There are wonderful local fashion designers and enthusiasts that are proud to be involved in Boston fashion.”  Although we attend college in Boston, it doesn’t mean we can’t try and gain experience in fashion PR while we’re here.

Read the rest of this entry