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New Executive Board
This year of BUPRSSA was one of our best yet! We had an amazing Regional Conference, PR Advanced: Unleash Our Generation. We had amazing speakers from companies like HubSpot and Puma. And we also had really amazing clients in Unleashed PR.
However, the year is almost over and it means BUPRSSA 2011-2012 is coming to a close. The good news though: we’re already thinking about next year! We had our elections for next year’s executive board. Congrats to all who won!
- President: Mike DeFilippis
- Programming: Carol Kerbaugh
- Events: Andrew Caplan
- Conference: Alex Hyken
- Financial: Lauren Weil
- Agency: Taylor Bathel
- External Relations: Meg Tucker
- Digital Media: Christina Serrano
- Digital Media: Julian Greene
The Most Interesting Man at PR Advanced
He invented the hashtag. Journalists pitch him for stories. He is the most interesting man at the conference.
Need a reason to go to PR Advanced? Watch this video:
Do We Really Need Large-Scale Publications Anymore?
The internet has changed the way that media is consumed. It’s more fragmented, more specialized, and being created by a larger number of people than it ever has before. While a sick 19 year old boy was able to create a media giant from his bed, more traditional publications have struggled keeping readership afloat.
At the #BrandPanel event on Tuesday, I asked Bostinnovation‘s Chase Garbarino what he thought the future of journalism was:
The new world of media isn’t about the authority of the publication, but about the authority of the writers for the publication.
We used to to look at outlets like The New York Times and trust everything that was written (and we still do), but online, anything and everything should be looked at with a critical eye. How often have you seen a guest post on Mashable and questioned the authority of who wrote it? Read the rest of this entry
Like this:
8 Ways to Fix Your Resume
Most people’s resumes aren’t that great. It’s not because of where they’ve worked, or the title they had, or the college they’re from. It’s because of little (and big) details people often overlook. The good news is, these problems can easily be fixed – it just takes a little bit of polish. With the right resume you can have recruiters coming after you!
Here are 8 ways to fix your resume:
1) Your resume should be a snapshot of who you are: Maybe if you’re a freshman and don’t have much under your belt in college, it could be worthwhile to put high school experiences as “volunteer work” or “extracurricular activities.” However, by sophomore year, you should have new, more important stuff to populate your resume. Maybe you’re a member of PRSSA, or AdClub, or in an Acapella Group. Replace your old experiences with your new ones. Hiring managers want a snapshot of who you are – not an autobiography.
2) Your resume should be one page: Remember that recruiters look at your resume for, on average, 20-seconds. Keep your resume short and to the point – one page only.
3) Your resume should have white space: Create at least one-inch margins on your resume. Also, leave some blank space between various sections of the resume’s text, so several distinct chunks of information can be seen.
4) Your resume’s formatting should be awesome: In many cases, your resume will be a recruiter’s first impression of you – don’t screw it up with bad formatting. Make sure all of your dates line up, you have no extra spaces and you use an easily readable font. Oh, and don’t use crazy colors or include an image of yourself (unless maybe, you’re an actor). Images can sometimes not show up in a downloaded document and it will only lead to a weird-looking resume. Although you shouldn’t use a Microsoft Word template to build your resume, when it comes to formatting, sometimes you can be safer coloring inside the lines.
5) Focus on yourself, not your former company: Just because your last company had Coca-Cola, Nike, and Ford as clients, doesn’t mean you should create a bullet point that says your worked on projects for Coca-Cola, Nike, and Ford. Don’t brag about your former employer’s results. Your next employer is trying to hire you…not your last company. Read the rest of this entry
Employer of the Week: Buddy Media
This post is part of our Employer of the Week series, where we will be highlighting a different company in 
PR/Communications every Monday.
In today’s consumer market, brands are able to be on Facebook and Twitter- but they must kick ass at it. If your company doesn’t have a a strong social media presence, you’re doing something wrong. So what do these brands do in order to build up their reputations with consumers?
Enter Buddy Media, a social enterprise software empowering brands to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-drive customer insights from initial point of contact through point of purchase. Buddy Media’s headquarters are in New York City- with additional offices located in Asia, London, and San Francisco. Read the rest of this entry
