Author Archives: mgflip

#SipSmart – Solo Cup Campaign Recap

This past fall, a team of four Boston University PRSSA members participated in a “Go Bare on Campus” Competition to make a campaign for the Solo Cup Company. The competition urged students to make their respective campuses more environmentally friendly through the use of recyclable Solo Products.

While Ohio Northern University took top prize, our own Boston University, along with Rochester Institute of Technology,  were runners up. BU’s PRSSA Chapter receives a generous prize of $500 for our team’s efforts in the campaign. Congratulations to Ginny Soskey, Nina DiMaggio, Betsy Stavis, and Maurice Rahmey for all of their hard work and dedication to the project!

You can view the full press release by PRSSA National here. Plus, check out the actual Bare by Solo Situation Analysis that was submitted for the competition.

Also, check out this video recap of the campaign created by Ginny Soskey!

2011 Professor Stephen Quigley PRSSA Scholarship

Our chapter is pleased to announce that we are now accepting submissions for the 2011 Professor Stephen Quigley PRSSA Scholarship.

This scholarship was created in 2008 to honor one of our most valued professors, Professor Stephen Quigley. This scholarship will cover one member’s PRSSA dues for the entire year. We encourage each and every one of you to apply for this scholarship. Please find the application instructions below.
In 500 words, please describe why you believe you deserve this year’s Professor Stephen Quigley PRSSA Scholarship.

Please e-mail your response as an attachment to Sam Cohen (sam@lcjc.com) by February 14, 2011 at 5 p.m. Be sure to include your name and e-mail address on your submission.

The winner will be notified by February 16th, 2011. Good luck to all!

David Meerman Scott at BU

UPDATED – 01/28/11 – Boston University has made an exciting announcement that as a joint event between the College of Communication and the School of Management, renowned author David Meerman Scott will be speaking at BU’s Morse Auditorium on February 2nd, 2011 at 4:30pm. The event will be open to the public and no registration is required. Check below for a full biography on this amazing speaker and author! Mr. Scott is also featured in PR Advanced: Be The Change’s first promotional video.

Also check out the official announcement from BU’s School of Management.

David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

Internship in Washington DC

Happy Monday Everyone! We have quick internship opportunity we wanted to let you know about. Full details are below.

INSTITUTE ON POLITICAL JOURNALISM
June 5 – July 30, 2011
Georgetown University, Washington, DC
http://www.DCinternships.org/IPJ
Priority Deadline for Scholarships: February 3
Final Application Deadline: March 3

Sponsored by The Fund for American Studies and held at Georgetown University, the Institute combines substantive internships, courses for academic credit, career development activities, site briefings and lectures led by working journalists and communication professionals. This fast-paced, eight-week residential program provides students from around the world with opportunities to gain theedge in today’s competitive job market and graduate school admissions, and experience the excitement of Washington first-hand.

SAMPLE PAST INTERNSHIP SITES
·         CRC Public Relations
·         Crosby Volmer  International Public Relations
·         Revolution Media
·         Radio Free Europe
·         Edelman
·         The World Wildlife Fund
·         Fenton Communications
·         The U.S. Chamber Foundation
·         The National Crime Prevention Council
·         Ketchum
·         American Institute for Cancer Research

PROGRAM ELEMENTS
·         Internships – Competitive placements with top PR and Communications firms as well as news and media organizations
·         Classes – Up to 9 transferable credits from Georgetown University
·         Housing – Roommate matching and furnished on-campus apartments in the heart of DC
·         Guest Lectures – With Washington’s top print and broadcast journalists
·         Site Briefings – At the State Department, Capitol Hill and World Bank
·         Leadership & Professional Development – Leadership, mentoring and career building activities
·         Networking – Interaction with seasoned professionals and other student journalists from around of the world
·         Scholarships – Approximately 70% of students receive generous awards based on merit and financial need

APPLICATION INFORMATION
Students will be accepted on a rolling basis until the Final Deadline of March 3, 2011. Students applying by the Priority Deadline ofFebruary 3, 2011 will be given preference in admissions and scholarship decisions.

For more information and an online application, please visit our website http://www.DCinternships.org/IPJ or contact Joe Starrs, IPJ Program Director, at admissions@tfas.org or 1-800-741-6964.

Please click on this link for an informational brochure.

First Job and Internship Posts of 2011

Happy New Year, everyone! I am pleased to announce that we have some great job and internship opportunities available to kick off 2011. Check out recent postings from Weber Shandwick and Burson-Marsteller. Feel free to comment with any questions.

Entry-Level Healthcare Public Relations Position: Assistant Account Executive
Start date: Immediate
The Weber Shandwick headquarters in New York City is seeking an assistant account executive (AAE) for its healthcare practice.  Supporting one of the agency’s largest clients, the AAE will be involved with fundamental PR tasks such as media monitoring, analysis and outreach around data announcements and health awareness campaigns.  Duties include writing, media pitching, research, report analysis and general account support.  Candidates must have strong research and written and oral communications skills.  The ideal candidate appreciates science, works well on large teams, is a self-starter and is able to multitask with great attention to detail even in a fast-paced setting.  Qualifications include: Bachelor’s degree in Public Relations, Communications, Marketing or similar field; related internships and experience in healthcare preferred.  Interested candidates can submit a resume to mnguyen@webershandwick.com.  Please list “AAE Healthcare” in the subject line.
Weber Shandwick is the world’s largest public relations agency with offices in 74 countries around the world.  The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates – engaging stakeholders in new and creative ways to build brands and reputation.  Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility.  In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an ‘Agency of the Decade’ by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world. Weber Shandwick is part of the Interpublic Group. For more information, visit http://www.webershandwick.com.

In addition, Burson-Marsteller’s Summer Internship Program is running an exciting Twitter contest for this year’s applicants. Check out all the information in the flyer below.

In the meantime, please forgive the appearance of the blog as it is undergoing some construction and visual improvement. Thanks for your patience!