Author Archives: mgflip

World Class Branding with Chris Brogan

Bridging the Gap between What You are Learning and What’s Live on the Ground

March 3, 2011 6:00 – 7:30 p.m, Boston University College of Arts and Sciences 522

Advanced registration is required for this event. To register, send email to

In this talk, best-selling author Chris Brogan shares insights into the last few years of social business and digital marketing, and then sets out potential roadmaps for what lies ahead. Chris will explore the rise of local and locationbased strategies, the continued push into mobile devices, content marketing, lead cultivation, real-time marketing, e-mail marketing enhancements, emerging trends in measurement and analytics, and the next “hot” marketing hire: the data/tech specialist. By all counts, 2011 is a big year for marketing. Are you ready for the change?

Chris Brogan is the New York Times bestselling co-author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Establish Trust. Chris consults and speaks professionally with Fortune 100 and 500 companies including PepsiCo, General Motors, and Microsoft on the future of business communications and social software technologies. He is a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [], ranks in the Top 5 of the Advertising Age Power150. Chris has over 11 years of experience in online community, social media, and related technologies.

Chris is also president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project, 501 Mission Place, helps non-profits and charities learn how to grow their capabilities. Chris is also Entrepreneur-in-Residence at CrossTech Ventures, where he is working to develop New Marketing Labs and The Pulse Network, among other projects.

#SipSmart – Solo Cup Campaign Recap

This past fall, a team of four Boston University PRSSA members participated in a “Go Bare on Campus” Competition to make a campaign for the Solo Cup Company. The competition urged students to make their respective campuses more environmentally friendly through the use of recyclable Solo Products.

While Ohio Northern University took top prize, our own Boston University, along with Rochester Institute of Technology,  were runners up. BU’s PRSSA Chapter receives a generous prize of $500 for our team’s efforts in the campaign. Congratulations to Ginny Soskey, Nina DiMaggio, Betsy Stavis, and Maurice Rahmey for all of their hard work and dedication to the project!

You can view the full press release by PRSSA National here. Plus, check out the actual Bare by Solo Situation Analysis that was submitted for the competition.

Also, check out this video recap of the campaign created by Ginny Soskey!

2011 Professor Stephen Quigley PRSSA Scholarship

Our chapter is pleased to announce that we are now accepting submissions for the 2011 Professor Stephen Quigley PRSSA Scholarship.

This scholarship was created in 2008 to honor one of our most valued professors, Professor Stephen Quigley. This scholarship will cover one member’s PRSSA dues for the entire year. We encourage each and every one of you to apply for this scholarship. Please find the application instructions below.
In 500 words, please describe why you believe you deserve this year’s Professor Stephen Quigley PRSSA Scholarship.

Please e-mail your response as an attachment to Sam Cohen ( by February 14, 2011 at 5 p.m. Be sure to include your name and e-mail address on your submission.

The winner will be notified by February 16th, 2011. Good luck to all!

David Meerman Scott at BU

UPDATED – 01/28/11 – Boston University has made an exciting announcement that as a joint event between the College of Communication and the School of Management, renowned author David Meerman Scott will be speaking at BU’s Morse Auditorium on February 2nd, 2011 at 4:30pm. The event will be open to the public and no registration is required. Check below for a full biography on this amazing speaker and author! Mr. Scott is also featured in PR Advanced: Be The Change’s first promotional video.

Also check out the official announcement from BU’s School of Management.

David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

Internship in Washington DC

Happy Monday Everyone! We have quick internship opportunity we wanted to let you know about. Full details are below.

June 5 – July 30, 2011
Georgetown University, Washington, DC
Priority Deadline for Scholarships: February 3
Final Application Deadline: March 3

Sponsored by The Fund for American Studies and held at Georgetown University, the Institute combines substantive internships, courses for academic credit, career development activities, site briefings and lectures led by working journalists and communication professionals. This fast-paced, eight-week residential program provides students from around the world with opportunities to gain theedge in today’s competitive job market and graduate school admissions, and experience the excitement of Washington first-hand.

·         CRC Public Relations
·         Crosby Volmer  International Public Relations
·         Revolution Media
·         Radio Free Europe
·         Edelman
·         The World Wildlife Fund
·         Fenton Communications
·         The U.S. Chamber Foundation
·         The National Crime Prevention Council
·         Ketchum
·         American Institute for Cancer Research

·         Internships – Competitive placements with top PR and Communications firms as well as news and media organizations
·         Classes – Up to 9 transferable credits from Georgetown University
·         Housing – Roommate matching and furnished on-campus apartments in the heart of DC
·         Guest Lectures – With Washington’s top print and broadcast journalists
·         Site Briefings – At the State Department, Capitol Hill and World Bank
·         Leadership & Professional Development – Leadership, mentoring and career building activities
·         Networking – Interaction with seasoned professionals and other student journalists from around of the world
·         Scholarships – Approximately 70% of students receive generous awards based on merit and financial need

Students will be accepted on a rolling basis until the Final Deadline of March 3, 2011. Students applying by the Priority Deadline ofFebruary 3, 2011 will be given preference in admissions and scholarship decisions.

For more information and an online application, please visit our website or contact Joe Starrs, IPJ Program Director, at or 1-800-741-6964.

Please click on this link for an informational brochure.